Popular Culture

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As an avid Spotify user, I am currently being subjected to the Dell Mini 10 Notebook advert several times a day and with every listen I am increasingly awestruck by how many crass stereotypes they manage to conflate into one short audio ad.

For those of you fortunate enough not to have heard it, it’s promoting a new mini-computer (I think) which comes in a range of pretty colours. And that’s the main angle they’re putting on it – the colour choice. So far, so inoffensive. Doesn’t seem much of a USP for a piece of technical kit, but that’s up to them. To demonstrate the different colours, they play the same song in various styles. Black is a male singer fronting a metal band. Blue is a laidback, male blues singer. Pink is…and I’m sure you guessed this… synthetic-sounding girl-fronted bubble-gum pop.

To give them their credit, it is a resourceful attempt to solve the difficult problem of how to convey colours in an audio ad.

BUT, they’ve confronted us with a whole ganglion of simplistic equations. Pink = female = in the minority = cheesy bubblegum pop = fluffy = not serious…

Maybe I read too much into this. After all, it’s just one tiny drop in the ocean of patronising gender stereotypes that constitutes modern advertising. And, in any case, I almost prefer totally blatantly sexist ads to the kind of faux feminism of adverts like that one they had on before Christmas (I completely forget what was being advertised, but I’ve a feeling it could have been a supermarket? or perhaps a stock cube?), where the man was left flummoxed, faced with the arduous task of serving dinner to his children one evening, while his partner went out to a party/evening class/some other social event, calling “You’re babysitting!” with a cheeky wink as she sashayed out of the front door. Fortunately, help was at hand, as here’s one she had prepared earlier – said partner had put a shepherd’s pie/casserole/whatsoever in the oven before she went. But the hapless chap’s troubles with assertive women aren’t over, as, when he tries to pass the dinner off as the work of his own fair hands, his primary-age daughter rolls her eyes and looks at him patronisingly. “Wow!” We’re obviously supposed to think. “Girl power! Feisty mother and kick-ass daughter shoved it to him good and proper!”

Except, hang on a minute…since when has LOOKING AFTER YOUR OWN CHILDREN constituted “babysitting”? The advert seems to posit as some kind of glorious, amusing victory for womankind the fact that they can cajole/manipulate/order their menfolk into taking on domestic responsibilities once in every blue moon. And once again, in an apparent compliment to women’s capabilities, male uselessness at domestic tasks is constructed as a basic fact of biology – flattering women into believing that unpaid domestic work will inevitably always be their job, because they possess a shepherd’s pie gene which men sadly lack.

Still, for me, the nadir of bone-headed advertising has to be the Christmas 2008 campaign for an allegedly low-calorie (=small) chocolate bar under the charming tagline “Goodwill to all women”. Right, Because ALL women are always permanently on a diet and NO men ever are? And ALL women adore chocolate? Tossers.

I’m passionate about music and waste away far too much of my time surfing internet music sites and I’m wondering if I’m the only one who regularly seethes at the way that female musicians and fans are often marginalised and humiliated in the fan community?

One expression that’s doing my head in at the moment is “girls’ band”, which seems to be routinely hurled as an insult by male fans of one group at a rival group. The principle seeming to be that if too many girls like a band, that automatically proves that it’s a rubbish band with no credibility, as girls don’t understand music and have no taste.

All too often, on music message boards and forums there appears to be a widespread assumption that if a woman keenly follows a male musician, it can’t possibly be because she understands or appreciates his music, it must be because she fancies him.

This is strange, given that most of the time women get told that only men are visually stimulated and that (if we’re heterosexual) it’s natural for us to choose a partner for his nice personality, not his looks, otherwise we’re “superficial” and “mean”. And yet, when it comes to pop musicians, we apparently become raging balls of hormones who fork out oodles of money for CDs and concert tickets, regardless of the musical content, merely because we can’t resist being swayed by a pretty face. Even if the musician concerned is the wrong side of 50 and looks like Mr Potato Head.

Of course, I’m exaggerating a bit, here. I have also interacted with male music fans on the internet who have been courteous, friendly and genuinely interested in what I and other female fans had to say. But all too often, as elsewhere on the internet, anything posted by a user with an obviously female-sounding user name gets ignored, while exactly the same point made by a male fan a few posts later gets rapturously applauded and fawned over for its wisdom and perceptiveness.

And it’s not just female fans that get patronised or ignored, it’s female artists, too. One male artist I particularly like recently collaborated with a female singer/songwriter. I wasn’t at that point familiar with her work, but I knew she was respected in the industry for her technical proficiency (she was classically trained) and had gained critical acclaim for her debut album, which had been considered daring and innovative. Which of these aspects of her work might have drawn my favourite musician to work with her? Intrigued, I logged onto a fan forum devoted to him, to see what other fans thought.

“Do you think he’s fucking her?” was one of the first suggestions posted by male fans pondering this question, followed by a lengthy discussion of her physical attributes and a debate about whether other male fans would do her, as well, had they the chance. That a male musician might wish to work with a female musician because he was genuinely excited about her work or looked up to her as a songwriter or instrumentalist apparently didn’t even occur to them.

You would think that female artists might at least be safe from sexism from their own fans. You know, fans? People that allegedly like the artist? Alas, no.

While visiting a blog devoted to a little-known, long-deleted female indie singer, I was surprised to see that one male fan had confidently, but completely wrongly, attributed the writing of all three of the artist’s (self-penned) albums to her male accompanist. The most worrying thing is that he seemed a pleasant chappy who was obviously devoted to the artist in question and clearly hadn’t meant it offensively – when corrected on his assumption by another fan, he apologised, explaining “I read somewhere that he played the keyboards on her albums and I was led to the wrong conclusion that he had written her songs”. Well, yes, easy mistake to make, he had a Y chromosome, he was somewhere on the record…a far more “obvious” conclusion, apparently, than that the woman with her name on the front of the sleeve might be capable of a little creative autonomy.

This widespread tendency of fans and journalists to underestimate the creative input of female artists to their own work has been remarked on by many well-known musicians, including Sharleen Spiteri:

“No one ever wants to give the credit. There has to be a man up there pulling the strings.”

and Bjork (thanks to my friend Yoana for pointing this quotation out to me):

“I have had this experience many, many times that the work I do on the computer gets credited to whatever male was in 10 meter radius during the job. People seem to accept that women can sing and play whatever instrument they are seen playing, but they cannot program, arrange, produce, edit or write electronic music.”

Still, if even the god-like genius that is Bjork gets subjected to this kind of crap, perhaps it’s some small comfort to the rest of us, next time our opinions and ideas are belittled because of our gender, to know we’re in such exalted company.

Friends sometimes tell me it’s pointless getting worked up over something so trivial, that there are bigger battles to be fought, that in the scheme of things it doesn’t really matter that much whether my opinion on electropop gets listened to or not. But, for me, this is symptomatic of attitudes elsewhere – just another part of the everyday process whereby women’s experience is marginalised and women’s intellect, expertise and creativity doubted in our so-called “post-feminist”, “gender-neutral” society. And that’s what makes me seethe.

As regular readers may know I detest the term “Yummy Mummy” and prefer to use the acronym MILF (Mother I’d Like to Fuck).  I’d like to state that even though I say I ‘prefer’ the term MILF, I do not condone the use of,  or the  connotations associated with the phrase . I do, however, believe its more honest than the ’she does it all and still looks shaggable great’ spin, which seems almost friendly and complimentary when not analysed beyond face value.  A perfect example of the advertisers nous, with using MILF stereotypes comes in the form  of this years winner of  a  ‘Yummy mummy’ competition organized by ASDA .

The lucky winner is indeed the very model of hetro-normative western loveliness.  She’s married, she’s a mother, and she works full time (but only during school hours) … but more importantly in this age of image obsessed culture, she’s blonde, she’s skinny and look at that big smile!  Will anyone who sees the advertising campaign she stars in seriously think “they look good on her… I must have them!” or are they going to think “She’s my age but look at her figure I must lose weight, I have to have those jeans!”.

In today’s image obsessed society, both women and men are increasingly being bombarded with “what you must buy look like”  images telling them how to be identified as a worthy citizen. “Don’t like what you see in the mirror? Choose the calorie counted diet meals. Choose to undergo unnecessary surgery in order to correct your face. Choose to buy that must-have pair of jeans and sod the bill. Choose advertising industry images to be your example. Choose Life….”  I say choose something else…individuality.

Apologies to all for lack of posting on the site , Suzi and myself have been going through last term of  academic year hell and I’ve also made myself a glutton for punishment and been voted in as  Student Union President (again).

Pursuing my interest in the doctrine (or non doctrine) of anarchy, particularly the action, or non action of  forum use and the ‘feeling’ that being, in these anarchist forums is to them, a space of free thinking (or, to use Hakims Beys definition, a ‘ temporary autonomous zone‘)  I started a thread on an online anarchist community. So far so good. In a second year of degree act of stupidity I made too good an argument, leading to a situation where the forum users just blankly agreed with me.

Thing is, I used an androgynous handle (name) so I decided to stir things up a little and reveal explicitly that I was female-  can you guess what happened dear reader? Yep, the thread wasn’t pulled, but, my explicit reply was!  I  e-mailed the sites administrator to ask why my reply was pulled and  he replied that my mentioning radical womens squats ‘marginalised’  a lot of the forum users!  I’m sorry I forgot there are no female anarchists! My topic was valid and a useful talking point, oh, pat on the head for me then for being clever, erm WTF?

I’hm not immune to the notion that there is inerrant sexism in the world and on the net ,I just thought that there may be a little less sexism  on the net.  The net is a place of deception as well as a place of truth telling and yes you could argue that my handle gave no clue to my gender, but should it matter  on an anarchist website? In an anarchist utopia we are all equal and not subjected to the mindless actions of blokes in balaclavas smashing up shop windows and ‘us’ women keeping the collective home fires burning. We are elders as we always (and have been ignored for many a generation and governmental policy) have been within the collective, just as men pass on their wisdom, so do women.

I know I may sound naive but I really feel that this is 2009, I’m a working class, single parent woman and I am  free to be educated, select partners etc, however, I have to also acknowledge that  I’m blonde ,’skinny’, white with technological advantage.  I have to acknowledge this privileged in off-line life , but do I have to on-line? Why, if the Internet is a virtual space where everyone is supposedly equal am I bombarded with adverts for pink computers, dating sites and online bingo halls? Its time to campaign against on-line sexism as well as offline sexism.

I watched the last episode of Pulling. It was ok at times its quite sexist towards men. However,  hey how many times to you see a BBC programme where the women get the funny lines?

I`m reading ‘The Dispossessed’  by Ursula K.Le Guin. Anyone else read it? I’ll do a review in a few weeks time.

The silent death is cervical cancer. I knew a little about cervical cancer, skipped appointments for the screening because its embarrassing and uncomfortable and occasionally when I did turn up got the ‘abnormal’ diagnosis. I had the abnormal diagnosis three times ,dutifully turned up at the hospital, had an electrode strapped to my thigh in order to power the electric cheese wire that sliced off the abnormal white spots in my cervix. Was I scared?  No- in fact I got quite blase about it- after all I’m young , healthy and I’ve had kids (some doctors I saw when I was younger, claimed that most ‘womens’ problems disappear after having kids!). Then came Jade Goody.

Has Jade Goody done for cervical cancer what Kylie Minogue did for breast cancer? The signs look good-  an average figure for more women going for smear tests is 40%,  so the short life of Goody was not in vain. What is never discussed in the media is one of the real reasons behind why women don’t go for smear tests. Women have that discussion- its embarrasing , sometimes it hurts, you worry about what the doctor or nurse thinks about your pubic hair, does your vagina look ‘normal’? Does it have a funny smell?

Ultimately its the invasision of privacy-  knickers off , lie on the bed and open your legs to ,sometimes, a complete stranger, and then have a cold instrument inserted in order to take a sample of cells. Ok prevention is better than a cure and early detection is crucial, but in these days of stem cell research , the mode of injecting medicine through the pores rather than injection and keyhole hysterectomies is there any possibility of a non invasive way of detecting cervical cancer?

Reading this article today, I sometimes find it hard to believe I live in the 21st century. Yet again, it’s an example of the commodification of sex, in the boundaries of a sexual relationship. This time as a ‘gift’,  rather than a bargaining chip orrevenge tactic .

“Hmm, what can I get my partner for their birthday?  Oh!  I know-  sex everyday for the next year !” When sex is gift wrapped, it is implied that it is paid for, made attractive and, ultimately,  only for the enjoyment of the recipient. Any comparisons between prostitution and the gift of sex is obvious. We all know that sex is important, but it is in fact,  a physical and emotional exchange between consenting adults and not something on a ‘to do’  list.

We all lead busy lives- there’s work , mundane day to day stuff to do and so on.  Should sex be seen as a item on a list to tick off ? I say no. On hearing experinces of couples trying to concieve they often say having sex to order, made sex just an act, a means to an end. Men and women often say they’d like more sex,  but is it because that is what the media portrays to us ?  If we aren’t having great sex and lots of it we are obvious inadequate and unattractive.  Is this why this woman decided to give her husband the gift of sex?

I recently saw this photo- it’s from a friend of a friend of a friend, from a face book account. This photo made me mad, made me think, made me analyse what else the photo does represent to me. Ok, its not a picture of the moon landing, the first image of earth from the moon or the mushroom cloud of Hiroshima, but I feel it’s just as important.

At first we can clearly see that it is taken at a protest . You, dear reader, may have even been there. You may even be one of the individuals in the photo. Even if you are not, in another time and place, it could be you. Your fellow protesters all around you clashing and being penned in by the police, you look forward and a police officer grabs you by the throat in order to restrain you! What have you done ? Exercised your civil and human right to protest? Or, have you identified yourself as a threat to national security, because you have chosen to exercise that precise right?

The image  speaks volumes to me about civil liberties, feminism and class struggle. It conveys to me that there are individuals that will come together in order to stand up for a cause. It also tells me that no matter how big the group is, how just the cause is, the authorities (or oppressors) will always be there to grab the idealists by the neck in order to suppress them. That said it doesn’t make me want to give up protesting , blogging , and airing my views. It makes me feel mad that protests have to be approved by the authorities, and that the same authorities, then use illegal and unjustifiable actions in the form of “kettling” and violence in order to restrain the very protest they approved.

According to Noam Chomsky, “power is illegitimate unless proof of legitimacy can be found”. In the case of the photo, the police are an institution of the state. That fact gives this institution the right to  police citizens of the state legitimately, but how far should the police be able to go in enforcing the laws of the land?  When did violence and the containment of citizens exercising their legitimate rights,   become acceptable actions the state could take against its own citizens? Pictures like this make clear that the authorities should always be questioned and observed, just as much as the authorities question and observe us.

This is my life changing photo , whats yours?

Sue Moss, the Domestic Violence Coordinator from Bucks County Council has started a petition to ask that media companies report incidences of murder by partners as Domestic Violence, instead of ‘normal’ murder. I think this is a fantastic idea, in recognizing the levels of violence against women, and the numbers of women who are murdered by their partner in DV situations.

If you are interested in  signing the petition please go here and do so.

Browsing the net tonight I found two articles that caught my eye , over on Feministing ,about a lesbian being chased off and effectively banned from x-box live and the other over on the F-word about female I.T workers quitting their jobs because of the industry’s sexism.

To be honest , at first, I thought the headline `Lesbian banned from X-box live!` was a headline straight out of  The Sun in the `Freddie Starr ate my hamster` mould. It was absolutely ridiculous and laughed until I checked  out the whole article. I started to think about the last x-box game I completed (Fable II ), its a role playing game with fighting,magic and relies on interpersonal responses with the game virtual characters in order to fully assess renown.

Did it matter if I was a male or female character? A main unlock achievement in the game is to get married and was it a problem if I chose a member of the same sex? No .So sexuality equality is creeping into some games these days ,so why does it matter if you express your sexuality or just simply experiment? Its the old chestnut `just think about the children!` panic , in other terms ‘I don’t want to explain why some people have different sexualities , it makes me uncomfortable’.

That comment pointed to me over to the furor over a disabled woman presenting kids TV. A women with one able arm is presenting toddler t.v . So what?  most of the rational thinking population may think,but no, during a Radio 2 talk show a listener rang in and complained that this woman would give his kids nightmares. Well Mr phone man ,my kids are 3 and 4 and they didn’t bat an eyelid or comment on it!

Back to the game…upon completing the game I was shown the credits.  How many female programmers were credited? Two ,that’s right two. Out of thirty five! WTF! Why is that I thought to myself? Maybe I’m being naive here but I thought we lived in 2009 , and that technology and jobs within the tech industry were  about merit and not about gender. I’m wrong according to the excellent article over on The F-word. Sexism is rife in the I.T industry , apparently us ‘girls’ should stick to low paying call center jobs and making the tea at gaming studios.

I have now made a conscious decision to learn programming , I’m kind of into finding out what my p.c can do and regular readers know that I’m an advocate of open source software, and I like messing around with Linux operating system.

I used to work in pubs , I know that most men are socialized in a sexist manner but I thought that on-line we as women could be what we wanted to be , be it androgynous, lesbian, bisexual or a spider plankton from Mars. Who cares as long as you find  liberty and kinship which under pins the whole ethic of the World Wide Web or even the supposed male dominated Hacker world :-

“Hackers should be judged by their hacking , not bogus criteria such as degrees,age,race or position”.(Levy,S.Hackers(1994)Penguin.New York.

Nerd News

DOS attacks on Xbox Live gamers

Government opensource plans.

As my guitar hero controller languishes under a film of dust, I laugh at how far the obsession could of gone courtesy of South Park.

Free lemmings like puzzle game ,designed to waste time and drive you mad!

Surface computer,coming to a snooty bar/club near you soon.

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